Price Parity and what is it?

Originally published on 3/16/2019 at IBOToolBox

Price Parity and what is it?

Price parity is an agreement among companies to set price points within a specific range to help prevent price wars that will maximize profits for all involved.

What does that mean for consumers? They never receive or experience discounts or low prices that should result from competitive business practices.

The travel industry is one such example of companies that practice price parity. There are two holding companies that have been practicing price parity fir a long time. Booking Holdings which had sales of $58.6Billion in 2016 and Expedia Group which had sales of $72.43 Billion in 2016 are the two companies. Below are the companies that most people have used to book travel for their own needs.

Booking Holdings (Priceline)

· Booking.com

· Rentalscars.com

· Kayak

· Agoda

· Opentable

Expedia Group

· Travelocity

· Orbitz

· Trivago

· hotwire.com

· Hotels.com

With the major companies in the travel industry working together for pricing, how can you save money?

You need to use a private or membership company that offers “Behind the curtain” pricing.

Ibuumerrang is such a company. They have pulled the curtain back and exposed the great Oz of price parity. What’s the catch? You must be invited for your FREE membership as a customer. All you need to provide is your name and an email address to receive your dedicated PIN code, and you can book your savings on the website yourself. Membership has value and in this case the value is you saving money on the next time you travel. Buum baby! Who doesn’t want to save money?

People are always happier travelling when they save money doing it.

Happy and Safe Travels

David